Herr Lich Werbeagentur - Campaign - Winner 2025

Herr Lich Werbeagentur has won in the Campaign category for their work with the client Landkreis Gießen. The successful project, titled "Werde Landkreis," was designed to strengthen the employer branding of the district administration. By showcasing the diverse opportunities available for potential employees, the campaign aimed to position the local government as a modern and attractive place to work, connecting with over 270,000 residents in the region.

The agency describes its philosophy as "Kreatives Getue" which translates to a playful take on doing creative work with genuine dedication. They view advertising as a craft that requires polishing a client's brand until it shines like a pearl. This approach allows them to handle a wide variety of formats, ranging from social media and YouTube content to classic print media like posters and flags. Their ability to mix these different channels effectively likely contributed to the success of the recruitment campaign for Landkreis Gießen, ensuring the message reached a broad audience through both digital and traditional means.

For more visit: https://www.herr-lich.net/