Our Jury

How the Judging Process Works

Phase 1: Sorting & Category Allocation

All entries are reviewed and allocated to the appropriate categories based on the information provided in the submission form. Projects can be submitted for multiple categories, such as Branding, Website, Social Media, or Team & Culture. Each submission is judged in every category it has been entered into, meaning a single project can be considered across multiple areas of recognition.

Phase 2: Category-Level Judging

Projects are judged within their respective categories by an independent panel of industry experts. Each entry is assessed on key criteria such as creativity, strategic thinking, execution, innovation, and results. For digital categories like websites, SEO, and PPC, additional weight is given to functionality, performance, and measurable impact.

Phase 3: Determining Winners

A winner is selected for each individual category. While only one winner is chosen per category, we recognise that many submissions reflect exceptional talent and high standards. The judging process is competitive, and every decision is made with care, fairness, and professional consideration.

ENTER BAA/ 2025

Interested in being part of our jury?