Our Jury

Pascal Fintoni is a seasoned digital marketing strategist, speaker, and consultant with more than three decades of experience helping brands and agencies thrive in an ever-evolving digital landscape. As Managing Director of ArcLight Marketing & Media Ltd and founder of Pascal Fintoni & Associates, Pascal has spent over 30 years guiding businesses across sectors in creating impactful online campaigns, mastering content strategy, and leveraging emerging technologies like AI to elevate brand visibility and engagement. His work blends strategic marketing insight with practical, creative execution — empowering teams to connect with audiences in meaningful and measurable ways. 

Pascal is also a recognised trainer and international speaker who demystifies complex digital topics through accessible workshops, coaching sessions, and keynotes. He brings a wealth of experience in digital transformation, AI-enhanced content marketing, and audience engagement — skills he regularly shares in masterclasses, podcasts, and industry panels. Beyond traditional marketing, Pascal has a lifelong passion for filmmaking and visual storytelling, reflected in his role as founder of the Film Marketing Academy where he helps storytellers and creative professionals build powerful campaigns that resonate in today’s competitive media environment. 

As a judge for the British Agency Awards, Pascal will be applying his deep industry knowledge and keen eye for creativity and effectiveness to recognise and celebrate outstanding work from agencies of all sizes. His broad perspective on strategy, innovation, and audience connection ensures a thoughtful and insightful evaluation of entries. 

Ernesto Rogata is an accomplished senior video editor and documentary photographer whose career spans almost three decades in visual storytelling. Based between Harrogate and London, Ernesto has been a key creative force at Sky Production Services, where he has worked across high-profile sports and entertainment projects — from Premier League football and Formula One coverage to award-winning documentaries that tackle important social themes. His extensive experience in both offline editing and finishing work, combined with a deep understanding of narrative flow and visual impact, brings a critical eye to evaluating creative work. 

Alongside his broadcast career, Ernesto is a passionate documentary photographer whose work has been regularly published in major outlets, including The Guardian, The Times and The Yorkshire Post. His projects cover a wide range of genres from street and editorial photography to live music and long-form personal projects, reflecting his belief that images are a powerful way to tell human stories and reveal deeper truths. Ernesto also runs photography workshops under The Curious Eye, sharing his craft and creative approach with aspiring photographers. 

As a judge for the British Agency Awards, Ernesto brings a unique blend of commercial broadcast expertise and artistic visual storytelling. His seasoned perspective on narrative cohesion, emotional resonance and technical excellence ensures that outstanding creative work is recognised and celebrated across the competition. 

Anil Patel is a technology community leader and developer advocate with more than two decades of experience building and supporting global technology ecosystems.

During his time at Yahoo, he played a key role in the company’s developer network, helping connect engineers, startups and technology communities with Yahoo’s platforms and tools.

His work focused on empowering developers through events, partnerships and community initiatives that fostered innovation across the web and mobile landscape. 

Since then, Anil has continued to work at the intersection of technology, community and innovation, leading developer and user communities for major technology organisations. His experience includes building global engagement programmes, supporting open innovation initiatives and creating platforms that bring together technologists, creators and entrepreneurs. 

As a judge for the British Agency Awards, Anil brings a valuable perspective shaped by years of collaboration with developers, startups and digital leaders. His understanding of emerging technologies, community-driven innovation and digital ecosystems allows him to recognise agencies that are pushing boundaries and creating meaningful impact in the digital space.