The award is open to all advertising, marketing, digital, PR, and creative agencies based in Europe.

• Your agency must be headquartered in the UK or Europe
• There are no restrictions based on agency size or specialisation

Unfortunately, freelancers and self-employed individuals are not eligible to submit work.

Should your project or agency be selected as a winner of the British Agency Award you will be required to pay £495 + VAT (Award Acceptance Fee) for each category you are selected as a winner, up to the total you selected with your entry submission.

We allow multiple entries, and you can indicate the number of awards per entry you would like to be considered for.

Participation in many or even all categories is no guarantee of winning and our jury will review entries unbiased.

The £49 + VAT submission and admin fee helps cover the core costs of running the awards, including managing entries, coordinating judges, and supporting participants.

This low entry fee also helps ensure that only genuine submissions are received, maintaining the integrity and quality of the awards.

In return, entrants benefit from a fair and thorough judging process, with dedicated UK-based customer support available throughout.

No, there are no additional costs if your entry doesn’t win.

The only required payment is the £49 + VAT submission fee, which covers the administration and review of your entry. There are no hidden fees or further obligations beyond that.

Award-winning agencies receive:

• One prestigious trophy
• An official certificate of achievement (PDF)
• A featured spotlight on britishagencyaward.com
• Promotion across social media channels, boosting your agency’s visibility in the European creative scene

We welcome a wide range of entries that reflect the diverse work agencies do. Submissions can showcase a specific project, campaign, or internal achievement.

Our main categories include:

• Agency – Overall agency performance, innovation, and impact
• Team & Culture – Celebrating team spirit, leadership, workplace culture, and internal initiatives
• Design & Visual Communication – Graphic design, print, packaging, illustration, and more
• Branding & Identity – New brand development, rebrands, naming, logos, and brand strategy
• Marketing & Advertising Campaigns – Multi-channel campaigns, PR, content, and charity work
• Website & App – New builds, redesigns, landing pages, e-commerce, and accessible design
• Social Media – Strategy, campaigns, reels, and social advertising across all major platforms
• AI & Emerging Tech – Innovative use of AI, VR, game design, and new digital tools
• Video – Promotional, corporate, charity, tutorials, and event videos
• Audio – Branded audio, podcasts, and audio advertising
• Events & Experience – Live, virtual, and hybrid events, trade shows, and exhibitions

Whether you're submitting client work or showcasing what makes your agency special, there's a category to suit every type of entry.

There’s no official limit to how many awards or categories you can enter.

You’re welcome to submit the same project across multiple relevant categories or enter different projects in different categories.

Submitting to more categories increases your chances of winning and showcasing the full range of your agency’s talent.

However, please note that entering multiple categories does not guarantee a win—each submission is judged on its individual merit.

The trophy for the British Agency Awards differs from the one used for the German Agency Award (Deutscher Agenturpreis) for several important reasons:

1. Different Supplier:
   The British Agency Award trophy is produced by a different supplier based in the UK. This ensures faster production and delivery for UK-based winners.
2. Visual Differentiation:
   We intentionally designed a distinct trophy for the British Agency Awards to clearly differentiate it from our sister award in Germany. This helps visually distinguish winners of each respective award at a glance.
3. Encouraging Cross-Border Participation:
   By offering unique trophies for each award, we support and encourage agencies from across Europe to take part in both the British and German Agency Awards. Each win comes with its own exclusive recognition and design.

This approach ensures that each award retains its own identity while celebrating creative excellence across borders.