Madison Web Solutions - Ecommerce Agency Of The Year

Winner 2026 - British Agency Award | Ecommerce Agency Of The Year

Madison Web Solutions from East Sussex is Ecommerce Agency Of The Year at the British Agency Award 2026, recognised for MStore, its ecommerce framework for Merlin ERP customers such as Walker Humphrey.

Madison Web Solutions is a web development and digital agency based in Peacehaven, East Sussex. For over 15 years it has specialised in ecommerce for trade merchants and businesses with demanding operations, connecting online shops to ERP, CRM, accounting and stock-control systems. Development, SEO and marketing sit in one team, and technical decisions are explained in plain English. The agency holds Google Partner status and Cyber Essentials certification.

The strongest evidence is MStore, an ecommerce framework Madison developed in a long-term partnership with Merlin ERP, now part of Aptean. MStore connects a customer-facing web shop directly to Merlin ERP, synchronising products, live stock, customer-specific pricing, accounts, orders and order history. Customers can search and filter large catalogues, place orders and pay online, including against outstanding invoices.

Madison has used the framework to build a series of ecommerce websites for Merlin clients, covering both B2B trade purchasing and B2C sales, with thousands of products integrated. Each site keeps its own branding, content and configuration. Walker Humphrey, a family run wholesale supplier to craft bakeries, is one example. Merlin trusts Madison as the specialist development partner behind a framework it can recommend to its wider client base.

At a glance

• A series of MStore ecommerce websites built for Merlin ERP clients
• Thousands of products integrated across participating businesses
• Supports both B2B trade purchasing and B2C sales
• Over 15 years of ecommerce development and integration work

“This solution was well executed and the idea of it being a repeatable e-commerce framework for other Merlin customers shows real value and initiative.”

The Jury, British Agency Award 2026