Futur 2 design und Lehrstuhl für Marketing der Bergischen Universität Wuppertal

Winner 2024 - Deutscher Agenturpreis | B2C Project - B2C / Recruiting [Campaign – Digital Toolbox]

Futur 2 design und der Lehrstuhl für Marketing der Bergischen Universität Wuppertal have been honored with the 2024 German Agency Award (Deutscher Agenturpreis) in the category B2C Project - Recruiting Campaign – Digital Toolbox for their innovative work on the “Werde Zukunftscoach!” campaign for their client. This dynamic project aimed to inspire and recruit future talent to become "Zukunftscoaches" (future coaches), making a significant impact in the education and career development sector.

By utilizing a powerful digital toolbox, Futur 2 design successfully created a user-friendly and engaging online platform that provided potential candidates with interactive resources, career insights, and the tools necessary to embark on a coaching career. The digital toolbox was not only innovative but also highly informative, making the recruitment process seamless for aspiring future coaches.

The campaign's approach was both creative and strategic, utilizing modern digital marketing techniques combined with the valuable academic expertise of the Bergische Universität Wuppertal. The outcome was a recruitment campaign that not only attracted attention but also encouraged prospective candidates to engage with the project in a meaningful way. Through their exceptional work, Futur 2 design and their partners have set a new benchmark for digital recruitment campaigns.

With their success at the German Agency Award, this project has now earned an opportunity to be showcased at the British Agency Award, bringing further recognition to their groundbreaking work in the field of digital recruitment.

https://futur2-design.de/