schirmers. agentur für kommunikation

Winner 2024 - Deutscher Agenturpreis | B2C Project - B2C / Brand Design [Redesign]

Schirmers. Agentur für Kommunikation, renowned for their expertise in brand design, has been honored with the prestigious German Agency Award (Deutscher Agenturpreis) in 2024 for their outstanding work in B2C Project - Brand Design [Redesign]. The agency received the award for the complete rebranding of räder GmbH, a leader in the design and manufacturing of high-quality office furniture and accessories.

Schirmers. was tasked with revitalizing the räder GmbH brand to reflect the company’s modern, innovative, and sustainable approach to design while maintaining a connection to its heritage. The result is a refined, contemporary brand identity that resonates with both existing customers and new audiences. The rebranding includes a refreshed logo, a sophisticated color palette, and a cohesive visual language that spans across all digital and physical touchpoints, from their website to packaging and corporate communications.

The successful redesign not only elevated räder GmbH’s market presence but also strengthened its position as a forward-thinking company in the office furniture industry. Schirmers.'s strategic approach to brand redesign incorporated deep insights into customer expectations and trends, ensuring the new brand identity was not only visually appealing but also aligned with the evolving needs of the modern workplace.

This award-winning project highlights Schirmers. Agentur für Kommunikation’s exceptional ability to craft brands that resonate with their target audience while staying ahead of design trends. Their work for räder GmbH showcases their skill in merging creativity, strategy, and user-focused design—a perfect example of their capacity to make an impact. Schirmers. now stands as a strong contender for the British Agency Award, further solidifying their reputation as a top-tier agency in brand design.

https://www.schirmers-agentur.de/