Growth Gorilla - Influencer Agency Of The Year

Winner 2026 - British Agency Award | Influencer Agency Of The Year

Fintech growth specialist Growth Gorilla has won Influencer Agency Of The Year at the British Agency Award 2026 for a founder-first creator campaign that built credibility for WorldFirst with UK ecommerce founders and SMEs.

Growth Gorilla is a specialist growth agency that works only with fintech and financial services brands. Based in London with a fully remote team, it runs paid media, influencer marketing, creative strategy and performance marketing for clients ranging from digital banks to payments platforms. The agency is senior-led, so clients work directly with experienced strategists, and it understands compliance and trust in financial marketing before a campaign launches.

The title rests on Growth Gorilla's influencer work for WorldFirst, a global provider of international payment and foreign exchange solutions for businesses. The aim was to build credibility with a specific audience: UK ecommerce founders and SMEs managing international trade. Growth Gorilla developed a founder-first strategy built on real business stories about sourcing abroad, supplier payments and foreign exchange, structured as problem, solution, outcome.

Grace Andrews was chosen as lead creator because her audience of entrepreneurs, operators and founders closely matched WorldFirst's target customers. Creators were given clear commercial objectives and encouraged to speak in their own voice, so the content felt authentic, not promotional. The campaign became the blueprint for WorldFirst's broader influencer strategy.

At a glance

• Founder-first strategy aimed at UK ecommerce founders and SMEs trading internationally
• Lead creator Grace Andrews chosen for audience fit, not audience size
• Became the blueprint for WorldFirst's broader influencer strategy

“Really liked the founder pain aspect and that it's real. In a world of AI and fake news this is very refreshing and resonates.”

The Jury, British Agency Award 2026