R.R Marketing - Marketing Campaign

Winner 2026 - British Agency Award | Marketing Campaign

R.R Marketing has won Marketing Campaign at the British Agency Award 2026. Its communications programme for industrial business Anderman & Company delivered a dramatic rise in LinkedIn reach and a new audience of senior decision-makers.

Based in Chobham, Surrey, R.R Marketing works mainly with founders and leadership teams in B2B businesses of 10 to 100 people. Many are doing plenty of marketing without a clear link between the activity, the buyer journey and their commercial goals. Founder Ralph Risk developed the G.R.O.W framework to assess the full B2B buyer journey. He stays the senior lead on every engagement, with no layers of account management.

Anderman & Company is a 75-year-old industrial business operating across the UK and France. Its website enquiries were declining and it had no consistent communications programme across the two countries. R.R Marketing introduced one, running across LinkedIn, email, thought leadership, webinars and PR. The content focused on useful technical education and evidence, not product promotion alone.

The results show the change. Quarterly LinkedIn impressions grew many times over. A new LinkedIn newsletter built an opted-in subscriber base from scratch, with a large share of senior or decision-maker contacts. A series of blogs and white papers was published, supported by webinars, email nurture and monthly educational newsletters. Anderman's first internal marketing resource has now joined the business, so the programme can continue.

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