Percy & Warren - PR Campaign

Winner 2026 - British Agency Award | PR Campaign

London film and television communications agency Percy & Warren has won the PR Campaign category at the British Agency Award 2026 for building an international reputation for Icelandic producer Glassriver, with exclusives in Deadline and Variety.

Percy & Warren is a specialist communications agency for the film, television and media industries, based in London. It helps independent producers, studios and creative businesses build profile and turn moments of growth into international visibility. The team is small by design, so senior counsel stays close to every account. Its work has secured coverage in outlets including Deadline, Variety, The Guardian, The Financial Times, Broadcast and Screen International.

For Glassriver, one of Iceland's leading independent film and television production companies, Percy & Warren built a joined-up programme around sales, co-production and creative authority. The sale of Cold Haven to SBS Australia was announced with a Deadline exclusive, followed by a run of further coverage. The Arora adaptation and Glassriver's partnership with Network Movie earned a Variety exclusive and a wave of further pieces across international trade and business media.

The agency then looked beyond deal news. Founder Andri Óttarsson discussed UK-Nordic co-production with the Nordisk Film & TV Fund, and Drama Quarterly ran a substantial feature with actor, writer and co-creator Aldís Amah Hamilton on the female characters at the heart of Black Sands. Together, the work presented Glassriver as a commercially active international producer with a distinctive creative voice.

At a glance

• Deadline exclusive for the Cold Haven sale to SBS Australia, plus wide follow-up coverage
• Variety exclusive for Arora and the Network Movie partnership, plus wide follow-up coverage
• Drama Quarterly feature with co-creator Aldís Amah Hamilton
• Founder Andri Óttarsson featured by the Nordisk Film & TV Fund

“With so many filmmakers and content producers now looking for the right messaging, partnerships and distribution, Glassriver found a great fit with Percy & Warren to help them market globally.”

The Jury, British Agency Award 2026